购物指南
There are several universal truths about public speaking. Most people hate doing it, and most don't do it well. And not surprisingly, most audiences retain just a fraction of a typical speech's content. So why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way to connect with audiences. Through insightful examples, Morgan illustrates a practical, three-part process--focusing on content development, rehearsal, and delivery-- geared toward engaging an audience on every level: emotional, intellectual, and physical. Whether speaking to a handful of employees or a keynote audience, anyone can use these principles to give speeches that challenge minds, impassion hearts, and empower audiences to change the world, one idea at a time.
ACKNOWLEDGMENTS IX
INTRODUCTION
The Only Reason to Give a Speech
Is to Change the World
PART I HISTORY AND OVERVIEW
CHAPTER 1
How Did We Get Here?
CHAPTER 2
What to Do? The Audience-Centered
Presentation Process
PART II PREPARING THE CONTENT
CHAPTER 3
Understand the Audience
CHAPTER 4
Craft the Elevator Speech
CHAPTER 5
Pick the Level of Need
CHAPTER 6
Find the Story
CHAPTER 7
Structure the Content
CHAPTER 8
Make the Journey
CHAPTER 9
Involve the Audience
PART III REHEARSING THE PRESENTATION
CHAPTER 10
Search for the Truth
CHAPTER 11
Choreograph the Kinesthetics
CHAPTER 12
Pay Attention to What Your Audience Needs
CHAPTER 13
Conquer Your Fear
CHAPTER 14
Get Technical
PART IV STAND AND DELIVER
CHAPTER 15
The Audience-Centered Speech
CHAPTER 16
Listen to Your Audience
CHAPTER 17
Audience-Centered Speaking for All Occasions
CONCLUSION
The Secret of Charisma
ABOUT THE AUTHOR
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